The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.
Bill Rapp has an established track record of writing clearly and cogently for his readers. He is one of the most perceptive international economists in the business and writes in an accessible style that's highly appropriate for both professional executives and the general reader alike. "Information Technology Strategies" is based on his extensive background research on successful strategies used by leading multinational corporations, a market he knows extremely well. This book would be optimal reading for American executives who may be struggling with strategic questions regarding the appropriate positioning of their companies in a highly volatile and extremely competitive global market, but it's also recommended for the general reader who wants to be well informed.
Hardcover: 336 pages
Publisher: Oxford University Press; 1 edition (August 1, 2002)
Condition: Brand New